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Communication Mix of the Company
Novotná, Lenka ; MBA, Petr Bilavčík, (referee) ; Kaňovská, Lucie (advisor)
Diploma thesis deals with communication mix of company Zahradní centrum V Aleji. The theoretical part of the thesis defines the basic concepts from marketing, marketing mix and communication mix. The analytical part of the thesis describes the current situation of the company, analysis macro environment and micro environment, marketing research and SWOT analysis. At the end of the thesis are presented suggestions which should lead to improvement of the communication mix.
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The Proposal of Company Communication Mix
Babáčková, Lucie ; Tomišková, Kateřina (referee) ; Kaňovská, Lucie (advisor)
The main subject of the thesis "Design of company communication mix" is to analyze the current state of the communication mix of Brno fitness center FITKO JANA and on the base of the analysis result to design a communication mix that will increase sales of services. The thesis is divided into three main parts. The first part focuses on the theoretical interpretation and definition of important concepts of marketing, the second part introduces basic information about fitness center and analyzes the current marketing situation. The last part of the thesis, according to the marketing research using survey, will lead to the changes in existing communication mix of fitness center and to design new one, which will ensure greater awareness about the company and increase sales of services offered.
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Proposal of Communication Mix in Company
Tichá, Denisa ; Koudelková,, Petra (referee) ; Milichovský, František (advisor)
This thesis focuses on the analysis of communication mix LETOVICKÉ STROJÍRNY, s. r. o. In theoretical part, we are familiar with the various tools of communication mix. The analytical part describes the company and the current status. The main objective of this work is to propose solutions for improving the current status of the communications mix of the company.
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Development of Communication Mix of Company
Křivánková, Petra ; Mráček, Pavel (referee) ; Zich, Robert (advisor)
This thesis explores the development of the communication mix in the company operating in the B2B market. The theoretical part explains important concepts related to this topic, mainly in the terms of communication mix in the B2B market. The second part of the thesis is dedicated to analysis, where is described information of the researched company, its current state, and individual analyses of each features of the communication mix. Based on the findings, there are proposed changes that lead to improvement of individual features of communication mix and thereby strengthening market position, increasing awareness and gaining more customers for the researched company.
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Proposal of Marketing Communication for Travel Agency
Světlíková, Lucie ; Holeček, Jan (referee) ; Mráček, Pavel (advisor)
The diploma thesis deals with marketing activities, specifically with communication mix of the travel agency INVIA.CZ. The goal of the thesis is to improve the company marketing communications with its customers by proposals that affect the elements of communication mix. The thesis is divided into 3 parts – theoretical, which contains important information from the field, analytical, which evaluates the current state of the company and its surroundings and proposals part, which includes suggestions to meet the set goal of thesis.
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